"To act within the marketplace, but not to be governed by the values of the market-place, is a considerable personal discipline."

"A customer acts within the framework of commerce. An audient acts within the framework of a listening community. When a musician believes that musicking is a commercial activity, the music dies inside them.

"To act within the marketplace, but not to be governed by the values of the market-place, is a considerable personal discipline. To see the audient as consumer denies them their humanity. They become a purchasing unit. Our human interaction ends with the completion of the transaction. When musician & audience combine to bring music flying into our world, to be parents to the music, life begins again.

“'Audient' is a description, not a label."

~ Robert Fripp from his Diary - April 15th. 1999