As a result, this son of a Silicon Valley CEO is now the most powerful person in Hollywood. So I watched with interest when David Ellison appeared on CNBC to talk about his plans for the future. ...
"You might think that Ellison would talk about making great movies or bringing audiences back to theatres—or, at a minimum, creating entertainment for the masses, if not something more artistic.
"But that’s not what he has in mind.
"Instead Ellison boasts: 'We are positioned to win in every single vertical that we operate in….We have the greatest content engine with marquee intellectual properties. You’re immediately getting to scale in streaming' he adds; and then there’s his 'incredibly profitable linear portfolio.'
"Have people in the creative world ever talked like this? Did Picasso win in every vertical? Did Shakespeare brag about his 'content engine'? Did Beethoven ever achieve a 'profitable linear portfolio'?
"But those saps were losers by today’s standards. Maybe they should have launched a hostile, instead of wasting so much time on their craft. ...
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| "[The] world of magic and inspiration is under attack now, assaulted by the over-rationalisation of the overseers. So you will look in vain for an entertainment industry CEO who embraces the 'sweetness and humility' that actually define the creative process. "But I can’t just blame David Ellison, because he’s not alone. Business and finance jargon is now the only language spoken among the people who make the final decisions on almost every aesthetic or artistic matter. "So when the head of Warner Bros music gets asked about AI, he describes it as “an incredible value creation opportunity.” Say what? But at least that’s better than the CEO who praised AI’s ability to “eliminate lower-value human capital.” "The brutal reality is that we have reached the stage where artistry can be discussed without any consideration of the artist—who is now an inconvenience in the value chain. ... |
"Nowadays the decision-makers have other priorities. They have verticals to dominate. If they could, they would do it with bots instead of artists.
"We deserve better stewards for our creative culture.... [We] need to educate the tech people invading our world. My guidance here comes from a simple proverb (from Confucius):
“'The beginning of wisdom is calling things by their right names.'"So when the new bosses talk like technocrats, we must remind them, again and again, that artists aren’t content engines. The work of art is not a brand franchise. And the magical source of inspiration can never be reduced to a vertical.
"And, hey, if that doesn’t work, we can always try launching a hostile. We may not have deep pockets or billionaire dads. But there are other ways to win a battle. If it comes to that, I wouldn’t bet against the creative folk. Because, let’s face it, they are the value chain."
~ Ted Gioia from his post 'Don’t Trust People Who Talk Like This'



















































