"The single biggest reason why social media is now a dead-end for musicians is that people can’t remember the names of artists or the titles of songs they like."

"The single biggest reason why social media is now a dead-end for musicians is that people can’t remember the names of artists or the titles of songs they like. ...

"Many will blame GenZ for this disturbing passivity. And even the youngsters admit that the music they hear on TikTok and Instagram is mostly chosen by algorithm, not their own active engagement. But social media platforms are driving these behaviour patterns—and are the real root cause of our threatened culture.

"These platforms aim to control behaviour with their algorithms. They encourage passivity. This is all by design. ...

"In a sane universe, the major record labels would fight against this anonymity and ambivalence. But, instead, they have embraced TikTok—assuming that it will create the next generation of superstar artists.

"I fretted about that in a blistering 2022 article entitled “Record Labels Dig Their Own Grave. And the Shovel is Called TikTok.” I wonder if they have figured that out yet.

"I fear they might still be digging."

~ Ted Gioia from his post 'Listeners Can't Remember the Names of Their Favorite Songs and Artists'