New packaging for an age-old weasel word

"The 21st century rebranding of equality of outcome into the shinier and more malleable term equity, with its redolence of ownership and fairness, gave activists a linguistic workaround to what had previously been a public relations obstacle of utopian unattainability. You can't and probably shouldn't just wave a magic wand to erase observed inequality. But inequity? That sounds to the ear more like an immediate and surmountable wrong, deserving of intervention."
          ~ Matt Welch, from his article 'The Equity Mess'