Wednesday, 14 September 2011

iPad Atlas

atlasStarting today, iPad users can download an app for the book rated America’s second-most influential book after the Bible and described by the New York Times as "one of the most influential business books ever written" –a book that still sells 130,000 copies a year fifty years after publication.

The enhanced version of Ayn Rand’s Atlas Shrugged that has been released by Penguin,

contains the text as well as manuscripts hand-written by Rand along with extracts from her journals.
    As befits the medium of the iPad as well as several photographs and the manuscripts, the app contains a number of video and audio recordings of the author that have been provided by the Ayn Rand Archives. In addition there are full length audio lectures and a look at the state of business and government in the lecture, “Is Atlas Shrugging?”
    To addd to the functionality there are a number of features that are aimed at the teaching environment plus articles on the author, her life and her philosophy: Objectivism.
    More information is available on the iTunes store (
Atlas Shrugged) or on the Penguin web page about the App release, which has a large amount of detail concerning the app as well as [ironically] a 52-second Flash video …

How cool is that!

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