Hmmm.

"[S]peaking Māori ... is [oft] perceived as 'virtue signalling,' which is a perception that has arisen in the context of decades of fashionable Western self-loathing. Like you, I can’t stand insincerity. It is hypocritical that people who obsess over the every failing of Western culture cannot also acknowledge the good things about it: democracy, the rule of law, freedom of speech, freedom of conscience, habeas corpus and trial by jury, to name just a few. ...
    "However, at present thousands of Māori people are enthusiastically pursuing the renaissance of their language and their culture from a place of sincerity. Many white New Zealanders do not realise this and are mistaking them for the anti-Western virtue signalling camp, and are accordingly very hostile to anything Māori. This is met with bewilderment by Māori. They do not understand at all why some white people are so hostile to their culture. ...
    "Rather than realising the true source of the hostility to Te Reo (which is the intellectual dishonesty of postmodernism as a worldview) antipathy towards anything Māori is viewed in the light of historical suppression of Te Reo in schools as well as the devaluing of Māori culture generally. In short, it is perceived as racism. You need only read Māori media outlets to see the enormity of the bewilderment, hurt, rage and even hate this causes. ...
    "We need a new political paradigm in which postmodernism does not harden people to indigenous issues. The key to this is the simple realisation that you can be pro-indigenous without being postmodern."

~ Lucy Rogers from her post 'Why I speak Māori (and it has nothing to do with “virtue signalling”)' [Hat tip PM of NZ]