National's new Taxathon TV ad has adopted the style of the Jib Jab satires e-mailed around before the US elections. Remember them? This one, 'I Wish I was in DC,' and this one, 'Your Land'?
The Jib Jab guys also made this ad to make people believe Budweiser is drinkable. That has surely got to be an even more difficult job than making fun of Labour politicians.
What did I think of National's ad? Funny. But funny once. And it does set up expectations about tax that National just aren't going to be able to meet. If Cullen is Wastemaster General for spending just over $50 billion a year, what is Key going to be if he spends just under $50 billion? Wastemaster Minor? It's still an enormous wedge taken out of our pockets every year.
So, funny as it is, personally I preferred the Libz ads, even in rough-cut. But then I would say that, wouldn't I. ;^)
(There's no point in talking about the Labour ad. Yaaawn.)
[UPDATE: The Humphs have screen grabs of the Nats' ads. And the Three Point Turn crowd have some, ahem, early versions of the Lab-Nats' campaign ads. Dont miss them.]