Lindsay Mitchell has some impressive statistics here and here suggesting the effect of the government’s nannying campaigns to get you to “behave” are having about as much effect as your mother’s exhortations to “be careful” used to.
- A study published in the NZ medical journal says sales of cigarettes are rising, even with (some might say despite) constant hectoring from the nannies.
- In the face of nightly horror-show car-crash advertising and the like, the percentage of fatal crashes with alcohol/drugs as a factor has shown no measurable change over the ten years to 2007.
- In fact, the percentage of drivers driving over the legal limit appears to be increasing.
- And while figures indicate that that lots of people “remember” the “It’s not Okay” hectoring (the figures do not record with what level of affection), there are no figures conclusively showing that people have stopped hitting each other because of it all.
Which causes Lindsay to wonder
if all these hugely expensive tax-payer funded media campaigns are just glorified make-work schemes. I also wonder if they don't sometimes provoke an emotional backlash.
One thing is clear - getting the message is not the same thing as acting it on.
And is it just me, or didn’t the National Party promise before the last election that they were going to shut down the cavalcade of nannying that fills the TV screens, and the coffers of compliant advertising agencies? Notice any diminution in the avalanche?
As Susan the Libertarian says, “It’s not the Advertising, It’s how we’re Advertising”: