Friday, 23 February 2018

First thoughts on the Herald paywall

The Herald announces:
NZME, owner of the 'New Zealand Herald', plans to put up a paywall around premium journalism on its website, says chief executive Michael Boggs.
Based on the Herald's increasing tabloidisation, that would be a laughably small amount of content.

If any.

The phrase 'the Herald's premium journalism' has become virtually on oxymoron. And only a moron would pay to have to have the Herald's reporters pass on their gossip or paid advertising as news.

And since the Herald's rare excursions into quality are generally lifted wholesale from the world's other, better, news sources, why wouldn't you just read your news direct?

So, no, I won't be signing up. Would you?



  1. First thoughts are that it will get hardly any subscribers and will fail. The National Business Review (NBR) are the only NZ media I can think of that run a paywall successfully, and that's because they offer an alternative business-focused take on matters you can't get elsewhere, and do detailed reporting on specific items of relevance to business.

  2. I've been subscribed to NBR for a long time, and that's certainly worth it.

    I can't see Herald enticing me with the content as it is today.

  3. Absurdist. Matches the govt's current policy platform.

  4. The only thing worth looking at in the Herald is the puzzle page.

  5. Doesn't it mean the Herald in its flailings before extinction. ?


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