Two quotes from a very good piece on the myth of memes—on how copyright allegedly stifles the creativity of their “authors” …
“[T]he assertion that copyrights “stifle creativity” is an oxymoronic claim because the author who derives, works around, and creates anew will always be more creative than the author who copies and pastes.
… and how the web is supposedly cost-free:
"[O]ne of the most common misconceptions out there ... [is] ... the apparent “freeness” of the Web. I say apparent because none of this Web stuff is free; it’s just that most people don’t pay attention to the nature of the trade that is happening (but that’s another subject).