What better way to follow up the success of I, Pencil – “Leonard Read's classic essay on the incredible, cooperative, creative power of the market”—than to produce a more sodden sequel, I, Whiskey: The unexpected, unplanned, rebellious history of whiskey.
I, Whiskey: The Spirit of the Market reveals how every product and service we enjoy is made possible by the free market and human ingenuity. It’s the story of entrepreneurs, scientists, and bootleggers and the whiskey they produce—a spirit renowned for its individual expression and rich history.
When people share a glass of whiskey they are playing a part in this ever-evolving narrative.
CEI [the film’s producer] is dedicated not only to protecting the human spirit but also celebrating it.
Here’s the trailer:
And here’s its older brother: