Does anyone remember, years ago, when four Swedes called ABBA were banking truckloads of money in their very small country while Muldoon down here was busy taxing the bejesus out of recorded music, that there was an argument had that instead of shitting all over music-buyers and local musicians, Muldoon would do better to remove the thumbscrews and get out their way, and then maybe, one day, a New Zealander or two might enjoy the same sort of success that might just benefit all of us as well?
Have we just seen that, much belatedly, with Lorde and Joel Little – their success, their awards, their Grammy performance seen by tens of millions?
Not that promoting musos should be anything to do with govt policy per se, but given that so much of what passes for policy is predicated on raising NZ’s profile in the world, I wonder if some enlightened soul in Treasury could do the sums and work out some sort of policy recommendation based on how many folk overseas paid attention to New Zealand because of the half-billion
the govt the taxpayer forked out on the Rugby World Cup, or the tens of millions given as welfare to yachties, compared to how many noticed us down here because of two very talented individuals who just got on and did their own thing.
It shouldn’t take very long to do the sums.