Monday, August 06, 2012

Cocking a snook at the Organising Committee

With the weight of government behind them, the London Olympic Games Organising Committee (LOGOC) has been as officious with advertising Londoners as the International Rugby Board (IRB) was with advertising New Zealanders. So it’s fun to see their soft fascism tweaked. Here’s how some entrepreneurial types cocked a snook:







My favourite is by the bookmakers Paddy Power, whose ad at the top of the page trumpets their sponsorship of an egg and spoon race in London, France.

Genius.

More stories here at The Drum, who also host a great Fauxlympics: Olympic-based ads that probably shouldn't run, possibly won't run--but would be bloody good if they could run. More here, here and ... gosh, just keep looking around their site for even more.

[Hat tip Julian D.]

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