Friday 8 June 2012

It’s the Battle of the Books!

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It’s the Battle of the Books!   Peter Schiff’s new book The Real Crash - America's Coming Bankruptcy: How to Save Yourself and Your Country came out late last month—just a few weeks after the release of liberal economist Paul Krugman’s End This Depression Now! Books, authors and prescriptions for recovery are very different, and so too the reception given to their release.

Krugman’s message boils down to the idea that the government can spend us out of our economic troubles. Schiff offers a somewhat different prescription. Krugman received a huge media launch, in which the Nobel prize winner was treated with extreme reverence, and his book began a slow and worthy climb up the book charts. Schiff’s on the other hand was sold on his reputation and by word of mouth, and quickly rocketed up the best seller charts.

However Schiff’s book quickly passed Krugman’s to the top of the economic charts, where for two weeks it was the #1 selling economic book on Amazon, it made #10 spot on the New York Times non-fiction bestseller list (unheard of for a book with Schiff’s prescription for economic change) and has got the pundits talking.

This terrific little video that really illustrates the stakes of this economic book battle. Perhaps forward this to your friends and family. Maybe it, and the economic ideas it promotes, could go viral.

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