I love talks that use something familiar to successfully make a much wider point. Here’s two of them
Why is “Chinese food” more universal around the world McDonalds? NYT food correspondent Jennifer Lee's answer: it’s spontaneous order versus central control.
And why have I put quotation marks around the words “Chinese food”? Watch her talk at TED and find out how spontaneous order works so well, why the Chinese Colonel Sanders wouldn’t recognise his most famous dish, and how come all that Chinese food you ordered may not be as Chinese as you think.
And on a related talk, Tipping Point author Malcolm Gladwell examines “the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness” … and about the Fallacy of the Platonic Dish.
[Hat tip to Jeffrey Tucker for both]