Demonstrating again that the mainstream media still doesn’t understand blogs, Qantas has been asked again to put their name to a ridiculous “media” award for “best blog” as part of the Qantas Media awards, the nominees for which this year are a journalist no-one reads, a journalist everyone wishes they didn’t read, and a blogger who (by the look of it) is only read by his parents.
Since the announcement, blogetic derision has been near universal. And further afield, “the Qantas Media Awards have this much credibility," Air New Zealand CEO Rob Fyfe did not say when he was not asked to bankroll a new blogger’s award.
For a new and genuine blogger’s award has been announced, to be backed (in a manner of speaking) by Qantas rival Air New Zealand.
“The competition will be judged by the same criteria that the Qantas Best Blog Award was meant to be judged and it is only open to blogs ‘primarily dedicated to reporting news to views on news.’ We don't care about your personal finances, how your baby is doing or how wonderful your husband is for putting out the rubbish.”
The organisers haven’t just persuaded themselves to make up some quotes from Rob Fyfe, they’ve also (somehow) persuaded both Bomber Bradbury and Matthew Hooton to cooperate on a judging panel. A signal achievement indeed.
Mind you, the competition is still self-selecting, so you’re still unable to nominate your own favourite blog(s). But they have offered you another chance to look at those naked Air New Zealand sky maidens…
2 comments:
"blogetic"
Outstanding.
PC
We are hoping to receive your entry soon. Not even at the end of day 1 and we already have 20 entries to date.
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