Hate the brew, love the brewery [updated]
Sundry ads for Bud Light beer prove once again the old adage that the worst beers have the best ads. (Latest hilarious example on that score here).
Driving past the new brewery, the effect is stunning. Looking from Ormiston Rd, the centrepiece is a sheer five-storey glass wall emblazoned with a sand-etched Lion logo, revealing behind it a clutch of blinding stainless steel brewing tanks. Like the Te Rapa dairy factory, which is equally dramatic on a drive-by, the effect (in person) is stunning.
Strangely, however, I can find very few decent pictures of the project online to show what the hell I’m talking about, and none at all that convey the excitement of what I felt when I saw it “live.” Worse, I can find barely anything to suggest who the architect is of this gleaming triumph.
So you're left to look at these few photos of the project gleaned from Mainzeal's website, and to speculate whether the centrepiece (at the right of that computer-generated pic at left) was designed by Beca, who did the site planning, or by Lion Nathan's own architects.
Somebody certainly deserves some praise either way, so if anybody knows (or can send me better pictures) I'd love to hear from you.
UPDATE: Greig the Beer-Drinker advises that all is not lost on the beer front either, “Not all the beer coming out of there is terrible. Brewjolais is almost upon us!” The sound of hope!