There’s not much in the way of good news for NZ’s magazines and newspapers. Readership figures out this week from Roy Morgan show that, with some exceptions, it’s been a bad year for the dead-tree press.
No wonder they’re worried by the online competition.
Among the magazines losing the biggest numbers are the NZ Woman’s Weekly and NZ Woman’s Day (losing 59,000 and 58,000 readers respectively), NZ House & Garden (down 31,000), Cuisine (down 24,000), Consumer (down 34,000), Skywatch (down 32,000), Heritage NZ – the magazine of the Hysterical Places Trust (down 32,000), and The Listener (down 20,000).
Interestingly, in terms of the discussion of the housing market and what it is and isn’t doing, both the Property Press and Real Estate NZ lost readers (down 24,000 and 23,000 respectively).
Newspapers haemorrhaging readers include the Herald (down 60,000), The Sunday Star (down 46,000), the DomPost (down 27,000), the Sunday News (down 20,000) and the Waikato Times (down 20,000).
Bucking the trend big time are titles like the Healthy Food Guide (up 56,000), That’s Life (up 39,000!), NZ Gardener (up 31,000), NZ Rugby (up 10,000), NZ Autocar (up 10,000). And despite publisher Barry Colmans broadside against bloggers taking his business he might take comfort that while the readership figures of his flagship National Business Review haven’t gone up over the last twelve months, neither have they gone down.
If you can spot a trend in all this it’s probably a recessionary one – readers are generally not spending so much on their mags and newspapers, and they’re moving away from mush (Woman’s Weekly and Sunday Star) and into healthier food and growing your own vegetables. But you might not want to read too much into that.
Note that these are readership estimates, not circulation figures.