New Zealand is in the news overseas for the wrong reason again. For wowserism. Explains Reason magazine, a complaint from the local Salvation Army about an advertisement for Las Vegas-based Redux Beverage’s energy drink, Cocaine, has been upheld by the NZ Advertising Standards Authority. . .
The Salvation Army said cocaine was an illegal substance and by using the name cocaine, "the manufacturers and advertisers are legitimising cocaine" . . . The ASA said that although the product's name was permissible, the advertisement's "Warning!" was a cheap way to "trade off the properties of drugs..." The Salvation Army is now "asking" the company to change the drink's name.
Responds Reason, with tongue slightly in cheek:
The Salvation Army, however, was not admonished for trading off the properties of the military. The Sally's a helluva group, which does good work around the world. Their alcohol-free accommodations in Mumbai, India, are a wonderful place to enjoy a clean bed and a quiet drink alone. But they should stay out of the business of...actual businesses.