Saturday, 19 January 2008

Beer O'Clock: He'Brew -- The Chosen Beer

Here's something we haven't seen before: Jewish beer.  Specifically He'Brew: The Chosen Beer, along with as many bad puns and Jewish double-entendres as you could poke a matzoh ball at, starting with ...

             twojews_poster

Schmaltz Brewery's He'Brew beer, "conceived in San Francisco and brewed in New York," has now gone to eleven--which means all the way up, they say--with a selection of beers including Genesis Ale (their first creation, natch) and the Messiah Bold (the beer you've all been waiting for); the Jewbelation and the Miraculous Jewbilation -- and of course the Bittersweet (the beer brewed to commemorate Patron Rabbi Lenny Bruce). 

This is a brewing company that promises everything from Creation to Evolution, from Revelation to Inebriation.  In other words, the works!  I have no idea at all what the beer tastes like, although Rate Beer rates the new Jewbilation Eleven--"the most extreme Chanukah beer ever created"--very highly, and as marketing goes this stuff sure tickles the funny bone.

If you do nothing else, check out the brewery's Video Schtick.

L'Chaim!  To Life!

2 comments:

  1. Heres another brew that should cheer you up, given your love of beer and hatred of religion.

    Utah based Wasatch Brewing's Polygamy Porter and its unique motto

    dogberrypatch.com/archives/polygamy-porter-why-have-just-one/

    Polygamy Porter

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  2. I love the concept Peter. Don't fancy my chances of finding a bottle in Christchurch though.

    Mark Hubbard

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