Here's something we haven't seen before: Jewish beer. Specifically He'Brew: The Chosen Beer, along with as many bad puns and Jewish double-entendres as you could poke a matzoh ball at, starting with ...
Schmaltz Brewery's He'Brew beer, "conceived in San Francisco and brewed in New York," has now gone to eleven--which means all the way up, they say--with a selection of beers including Genesis Ale (their first creation, natch) and the Messiah Bold (the beer you've all been waiting for); the Jewbelation and the Miraculous Jewbilation -- and of course the Bittersweet (the beer brewed to commemorate Patron Rabbi Lenny Bruce).
This is a brewing company that promises everything from Creation to Evolution, from Revelation to Inebriation. In other words, the works! I have no idea at all what the beer tastes like, although Rate Beer rates the new Jewbilation Eleven--"the most extreme Chanukah beer ever created"--very highly, and as marketing goes this stuff sure tickles the funny bone.
If you do nothing else, check out the brewery's Video Schtick.
L'Chaim! To Life!