While I haven't read the book, I have plenty of reservations about what I can gather from the articles and the web site. First, the word "tribe" seems inappropriate [he sure got that right], since it conjures up images of tightly defined and feuding clans: "tendency" might be more accurate. Attempts to promote it as a "new class system" seem way off the mark, given that it's not a hierarchy. The online "Find your tribe" quiz seems hardly more substantial than those cheesy blogthings.com memes, and the descriptions of the eight tribes seemed to leave out substantial chunks of New Zealand (especially those whose main allegiance is to tribes that existed long before PR consultants).Well, I don't know about fun, or even about accuracy, but here, according to the marketing graduates, are my own 'tribes':
But it's definitely fun...
Raglan I like. But Grey Lynn? Anyway, find your own 'tribe' here.
LINKS: Find your tribe - 8 Tribes
Tribes of Wellington - Tom Beard