But it turns out there are increasing numbers of Ayn Rand enthusiasts who are vegetarian, so where better to open "a vegetarian refuge for Ayn Rand fans" than in New York, the city with everything. Story here about what might seem the ultimate in niche markets.
The slogan over the café door: EAT OBJECTIVELY, LIVE RICH. Brandon serves juice (“The Howard Roark” is carrot and ginger) and “Full of Thought” salads and will offer free Wi-Fi and a full collection of Rand’s works. He’s also going to stencil Rand quotes on the walls. Brandon says, “This really is a fountainhead for me,” from which his other projects (including a plan to “revolutionize real estate”) will flow.LINK: The Soda Fountainhead - NY Metro