An ebullient start to beer o'clock this afternoon is this Flash animation: First drink of the day.
And reflect on this as you down your first one: Beer drinkers are becoming "promiscuous" in our "repertoire"-- marketing-speak for 'we drink more than one brand.' There you go. Several years ago when he bought Swan Breweries, Alan Bond declared that changing a man's beer brand was like trying to change his religion; these days it seems we're all pretty ecumenical.
The missing Michael Erceg has probably helped with that, allowing us to enjoy some pretty good foreign beers at a very good price, albeit most of them locally brewed. Tonight, in honour of Mr Erceg I'll be drinking one of his Kingfishers, which probably means seeking out a curry to go with it.