Step 2 of a nine-step programme: Denial.

Ah, so that’s what’s going on.  Defending his firm’s study on the costs of alcohol that a thorough criticism concluded had "few redeeming features" – a study that overstates “the annual social cost of alcohol abuse” by around thirty-three times, just as its sponsors wanted – Ganesh Nana from BERL said that he and his critics obviously have “a different world view.”

Sounds like Mr Nana is living in a different world altogether.  A world of denial.