"Therefore, businessmen should be thanked for maximising profit, not condemned..."

"Concretely, profit maximisation consists in the maximisation of goods and services. Profit maximisation is moral only because the maximisation of goods and services is moral. The maximisation of goods and services is moral only because this improves human life on earth. Therefore, businessmen should be thanked for maximising profit, not condemned...
    "There are businessmen who prioritise profit above human life, however the logic of profit maximisation does not require this. Not only can businessmen value profit maximisation and human life, but also, in fact, by the standards of [Ayn] Rand’s ethics, businessmen cannot value profit maximisation without first valuing human life, because [in Rand's ethics] human life is the standard of value, including the value of profit maximisation."

~ Robert White from his 2017 article 'Profit Maximisation Does Not Necessitate Profit Prioritisation'