The (man-made) world really is getting greyer.”
"It’s not just in our imagination—the “world really is getting greyer.” A researcher recently studied photos of household items going back two centuries. An analysis of the pixels showed a scary collapse in colour.
"Even the Victorians—often considered as conformists—lived a more color-filled life. We have almost completely abandoned red and yellow and other bright hues in favor a boring black-and-white spectrum.
"But what’s most striking is how this descent into grayness has accelerated during the last few years. The most popular color is now charcoal—and at the current rate it will soon account for half of the marketplace.
"This runs counter the mantra of marketing experts [sic], who claim that products need to make a statement and capture the public’s attention.. They say that, but then turn around and launch another grey product into the look-alike marketplace.
"In an attempt to counter this, Pantone announced recently that the colour of the year in 2026 should be white. Some people complained. Others merely yawned. The shift from grey to white is one more measure of the tedium imposed by today’s tastemakers.
"Not long ago, popular colours were striking and changed with regularity. There was a time when avocado was the preferred shade for kitchen appliances. Orange and red had their day. When Monsanto designed a house of the future for Disneyland back in 1957, the kitchen looked like this.
"But the real problem isn’t our home decor—it’s the avoidance of risk-taking and the embrace of conformity in our behaviour. And even in our inner lives...."
2 comments:
How could this be when first colour photos made in 1860 ish
I sense his last paragraph is right. It is about risk taking - at least in a mundane sense. But I suspect that’s more about age than era, because in my youth I used to wear drab colours, but as I’ve gotten older comfortable wearing bright colours. Others I speak to report something similar too. They get more comfortable as they age and not afraid to stand out. In fact psychologically, they want to stand out.
In a marketing sense, I think fashions also run in cycles. I recall in the 80’s, the trend for teenage boys like myself was to wear pink shirts. Not any longer, but I don’t think that’s because I was more of a risk taker back then than my teenage sons are now.
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