Audi’s Superbowl ads have got everybody talking. But they think this is going to sell Audis?
UPDATE: Joe Romm comments at the Climate Progress blog: “Worst (green) Superbowl commercial ever — or best?” he asks.
None of this means the commercial can’t or won’t be effective.
“But I do wonder about an advertising strategy whereby you basically poke fun at (some exaggerated version of) the zealousness of your target audience and would-be customers — people who care about the environment. And I’d say even more here because Audi isn’t perceived as a green car company, so they aren’t poking fun at themselves, a typically much safer strategy. See more of Audi’s whole “Green Police” campaign here.
“Of course, it’s possible Audi isn’t actually targeting people who actually care about the environment….”
UPDATE 2: Yes, that is an anteater . . .
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